Success Story: Growing ROAS to 700% while providing healthcare professionals with personalized services

RetargetApp makes online advertising easy and efficient. What’s more important, however, is that it lets online stores save time and grow their sales – especially during the holiday season – by fully automating online ads on Facebook, Instagram, Messenger, and Google ads for them. We are proud to have helped thousands of online businesses and would like to share some of their stories.

MacAttackGear boosts sales of personalized medical gear simply by using automated ads on Facebook and Instagram

MacAttackGear

MacAttackGear offers healthcare professionals personalized embroidery, laser engraving, and printing for gear and uniforms in the Central Massachusetts area. Kathy Mac, the owner of the store, was an Emergency Room nurse herself, so she knows how to satisfy medical workers with personalized top-quality products. That’s why nearly 2,500 customers have already left positive reviews on the company’s Shopify store. Kathy says that the mission of their business is to provide personalized gear to even more health care professionals all over the US.

Challenge

MacAttackGear needed to keep the conversation going with their store visitors to make sure they would convert. Kathy saw Facebook Ads as one of the ways to reengage store visitors. The problem was that the team had their hands full with completing custom orders. No one in MacAttackGear could dedicate their time to setting up, monitoring, and optimizing online ad campaigns. It was clear that the business needed an ad automation solution.

Solution

After examining several options, MacAttackGear decided to go with RetargetApp as their tool for running Facebook ads.

RetargetApp has helped MacAttackGear set up Facebook ads with minimum effort. The app automatically created assets needed for running personalized Retargeting campaigns for store visitors and cart abandoners. The ads were displayed on Facebook and Instagram feeds and Stories. MacAttackGear team could instantly view ad performance on the easy-to-read dashboard without being distracted from work.

The MacAttackGear online store visitors saw ads with the products they had checked earlier. The ad message featured a 15% off promo code to motivate people to make a purchase.

Results

In two years, RetargetApp ads for MacAttackGear have brought great results.

The ad spend generates about $60,000 in sales annually.

The return on ad spend is 700%.

Throughout this time, other ad performance metrics reached:

  • Impressions: 1.4 million;
  • CPM: $13.62;
  • Cost Per Link Click: $0.58.

MacAttackGear keeps running ads on Facebook and Instagram with RetargetApp for consistently good results. Only in the last three months the RetargetApp-powered campaigns reached over 25,000 people and helped make nearly 500 sales.

Your turn

RetargetApp dashboard

Are you ready to boost sales for your Shopify, WooCommerce, or BigCommerce store? Automate Facebook and Google ads with RetargetApp. Install the app and create your ad campaign in under 10 minutes  —  set the daily budget and review the ad text. The app will do the rest.

Begin your 14-day free trial to make sure that RetargetApp is right for you.

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