When Apple first announced iOS 14 and its App Tracking Transparency (ATT) framework in 2020, the advertisement industry was shaken….
Prospecting Ads: Target Lookalike Audience
Why Prospecting Ads?
- You can tell more people about your product without making them go to your website first.
- You can showcase up to 50 products in a single ad.
- You attract brand new shoppers who can later turn into loyal customers products in a single ad.
- The algorithms inside Facebook will make sure that the ad will be shown to people who are most likely to purchase.
- If run together with a Retargeting campaign, Prospecting can help significantly boost sales and make both campaigns even more cost-effective. The more people come to your website, the more people will be retargeted with your ads.
How will my Prospecting Ads look like?
How successful are Prospecting Ads?
To run a Prospecting campaign, you need to:
- Click “Run Prospecting” on the banner you will see on RetargetApp Dashboard
- Confirm/change Ad Message and daily budget
- Click “Run Campaign”.
- That’s it! We will do the rest for you 😉