A promotional message that appears on Facebook. It can feature an image, a video, a set of images/videos, a lead form, a link to the Facebook Page or the website. Business owners use such messages to tell potentially interested people about their products/services and to reengage the website visitors.
The most common ad placements (places, where the ad appears) are:
- Newsfeed on desktop and mobile;
- in the right column of Facebook on desktop;
- on Facebook Stories;
- In-Steam Videos, etc.
To see all placements, visit Facebook’s Business Help Center. Advertisers can optimize their Facebook ads according to the objectives — Brand Awareness, Reach, Lead Generation, audiences, placement, budget, formats, and more. Business owners and marketers can view and optimize their performance in the Ads Manager.